5 ways to attract customers from packaging products
5 ways to attract customers from packaging products
When it comes to business, leaders often describe "Business as a battlefield" referring to the fierce nature of business. In that field, securing a foothold in terms of brand is a difficult problem. Especially in the field of consumer goods business, how to attract customers right from the packaging of products, how to make customers aware of product brands is a big challenge for all brands.
So how to create a convincing product packaging for customers in a critical time? The answer lies in the principles listed below.
The main thing that shows that the design of the packaging not only needs to be consistent with the brand identity system, but also has to be eye-catching to be recognized quickly by shoppers. Therefore, designers need to understand the location of the packaging displayed with different perspectives to ensure the product always attracts buyers.
Besides, the color of the packaging is also a factor that influences the mood when deciding to buy. The array of colors in packaging design plays a particularly important role in driving the attention of buyers, especially in limited display spaces.
Therefore, business should take the initiative to attract the attention of customers with the specific colors, these colors should also be determined right from the first launch of the product.
Read more: 5 basic principles in good product packaging design
Give your customers a sense of security if you want them to make a choice with a new product. By using the brand identity system that you have create, combined with the new that you are introducing to your customers.
Besides, your packaging design must always ensure that customers can easily find. A consistent layout according to industry custom will help buyers easily receive information quickly and completely. Designing from this perspective will help customers compare two similar brands in the most convenient way. Do not force your customers to spend time re-evaluating product brands. This will lead to a higher drop-off rate.
Read more: The most unique packagings in the world
Product packaging - itself has always been compared to the products on the shelves. Therefore, the packaging must always be new, always in a "new bottle, old wine" state. In other words, the packaging design must always be more modern than the opponent at first sight.
Through many studies, the packaging structure, especially the shape and information system, is the most important point to make a difference. While the colors and logos on the packaging are often associated with brand awareness that brings a sense of familiarity, the shape sends a completely different message. The use of graphics on packaging also makes a difference if it shows breakthroughs compared to the general tradition of the industry.
The eye tracking system of shoppers' behavior has demonstrated that in a 5-second period, the buyer has completed a sample of the product. Therefore, the message you convey should ensure "as little as possible" (Simple is the best), try to encapsulate content messages in 4-6 words and focus on implementing ideas with images.
Sometimes, simplicity is more impressive, making the message more powerful. However, do not turn the simplicity and sophistication in packaging design into bore.
Read more: Environmental protection - FSC standard packaging
To do this, packaging designers must always focus on conveying the benefits of using eco-friendly packaging in a clear, specific, simple and straightforward way.
It is easy to see that the unique and different ways of expressing green initiatives on current packaging products always resonate well with the community of shoppers, retailers and users. Be a wise packaging designer who leads the packaging design trend towards sustainability, by using easily recyclable packaging materials, or other great innovations that make your packaging more valuable than the way it is present. That is the way to help you conquer customers' hearts and defeat your competitors in no time!
Finally, in the development program of consumer manufacturing enterprises, packaging is always seen as playing an important role in the golden time for products to catch the eyes of shoppers. Therefore, if you want to conquer customers, start researching appropriate strategies to attract customers right from the product packaging.
Khang Thành - The packaging manufacturer in Vietnam specializes in producing paper bags, carton box, carton offset, labels, hangtag, books, calendar, POSM and so on. Contact us to support your brand with the right packaging: info@khangthanh.com
So how to create a convincing product packaging for customers in a critical time? The answer lies in the principles listed below.
1. Eye-catching product packaging - Attracting from the "first look"
In fact, shoppers are always impatient to see the entire brand on display. Therefore, the first requirement in the packaging design process must always put the priority for the "eye-catching" item on the top. Because, the packaging of your brand only has 1-2 seconds to impress the consumers. Give your customers a "love at first sight", the moment of intersection between the eyes of your customers and your packaging.The main thing that shows that the design of the packaging not only needs to be consistent with the brand identity system, but also has to be eye-catching to be recognized quickly by shoppers. Therefore, designers need to understand the location of the packaging displayed with different perspectives to ensure the product always attracts buyers.
Besides, the color of the packaging is also a factor that influences the mood when deciding to buy. The array of colors in packaging design plays a particularly important role in driving the attention of buyers, especially in limited display spaces.
Therefore, business should take the initiative to attract the attention of customers with the specific colors, these colors should also be determined right from the first launch of the product.
The two products are of equal quality, but the product with an investment in packaging will attract more customers
Read more: 5 basic principles in good product packaging design
2. "Easy to buy, easy to sell" product packaging
Why say packaging design needs to be "easy to buy, easy to sell"? It's easy to understand when standing in front of a product forest, customers are always overwhelmed. This can confuse information and impact purchasing decisions. Therefore, customers are often inclined to a safe solution, they tend to choose familiar products in the "dilemma" situation as above.Change is not necessarily good, this Tropicana's packaging change campaign failed in January 2009. A month later, the company had to use the previous design to regain the love of customers.
Give your customers a sense of security if you want them to make a choice with a new product. By using the brand identity system that you have create, combined with the new that you are introducing to your customers.
Besides, your packaging design must always ensure that customers can easily find. A consistent layout according to industry custom will help buyers easily receive information quickly and completely. Designing from this perspective will help customers compare two similar brands in the most convenient way. Do not force your customers to spend time re-evaluating product brands. This will lead to a higher drop-off rate.
Read more: The most unique packagings in the world
3. "Similar but different" product packaging
For any product, customers always appraise their products visually before considering other factors. Therefore, the use of packaging design to convey product messages is very important, it will create a communication thread between customers and businesses. However, your customers not only communicate with your product, but also the products of many other competitors. Therefore, learn how to master this conversation.Is your product compelling enough to beat other competitors, in the battle of packaging images?
Product packaging - itself has always been compared to the products on the shelves. Therefore, the packaging must always be new, always in a "new bottle, old wine" state. In other words, the packaging design must always be more modern than the opponent at first sight.
Through many studies, the packaging structure, especially the shape and information system, is the most important point to make a difference. While the colors and logos on the packaging are often associated with brand awareness that brings a sense of familiarity, the shape sends a completely different message. The use of graphics on packaging also makes a difference if it shows breakthroughs compared to the general tradition of the industry.
4. Convey a simple but concise message on the product packaging
Buyers often spend very little time making buying decisions. For this reason, the message on the product packaging when you convey it to customers needs to be short, concise, concise.The eye tracking system of shoppers' behavior has demonstrated that in a 5-second period, the buyer has completed a sample of the product. Therefore, the message you convey should ensure "as little as possible" (Simple is the best), try to encapsulate content messages in 4-6 words and focus on implementing ideas with images.
Sometimes, simplicity is more impressive, making the message more powerful. However, do not turn the simplicity and sophistication in packaging design into bore.
Minimalist design style is one of the most popular trends in 2008
5. Product packaging design towards sustainability
In fact, consumers are increasingly interested in the environment. Therefore, as a smart designer, never make your customers sensitive and uncomfortable with the product when conflict with the current living environment.Read more: Environmental protection - FSC standard packaging
Paper packaging - Contains a message of environmental protection by recycling, biodegradability and cost savings on its own
To do this, packaging designers must always focus on conveying the benefits of using eco-friendly packaging in a clear, specific, simple and straightforward way.
It is easy to see that the unique and different ways of expressing green initiatives on current packaging products always resonate well with the community of shoppers, retailers and users. Be a wise packaging designer who leads the packaging design trend towards sustainability, by using easily recyclable packaging materials, or other great innovations that make your packaging more valuable than the way it is present. That is the way to help you conquer customers' hearts and defeat your competitors in no time!
Finally, in the development program of consumer manufacturing enterprises, packaging is always seen as playing an important role in the golden time for products to catch the eyes of shoppers. Therefore, if you want to conquer customers, start researching appropriate strategies to attract customers right from the product packaging.
Khang Thành - The packaging manufacturer in Vietnam specializes in producing paper bags, carton box, carton offset, labels, hangtag, books, calendar, POSM and so on. Contact us to support your brand with the right packaging: info@khangthanh.com
KHANG THANH CO., LTD - HOUSE OF PACKAGING
Tel: (+84) 77 8878 222
Email: info@khangthanh.com
Tel: (+84) 77 8878 222
Email: info@khangthanh.com