Best types of custom toy packaging design | Trend ideas 2025

20/08/2025

When a child sees a toy on the shelf, the custom toy packaging design is often the first thing that sparks excitement. For parents, the same box signals safety, quality, and value. That is why custom toy packaging boxes is the bridge between brand, product, and consumer.

This guide explores the most popular types of custom toy boxes, the steps to creating effective designs, material choices, and where to source reliable packaging for mass production.

What is the most popular packaging boxes types?

The packaging box type defines how a toy is displayed, opened, and stored. In 2025, several designs remain popular for package toys, balancing functionality and creativity.

Roll end tuck top custom toy packaging design

The roll end tuck top box is one of the most reliable solutions for custom toy packaging design. Built with double-layered sidewalls, this style provides excellent strength and durability, making it perfect for heavy or delicate toys.

In addition, roll end tuck top boxes are easy to assemble without glue or staples, which reduces production time and costs. For businesses producing toys in bulk, this design ensures secure shipping, attractive shelf presentation, and efficient packaging operations.

Reverse tuck end

Reverse tuck end boxes with top and bottom closures folding in opposite directions. Therefore, the package toys will suit for lightweight items such as puzzles, cards, or small figurines.

The clean design provides enough space for branding, making custom toy boxes become a practical choice for budget-friendly packaging.

>>> Top 10 popular folding box types

Tuck end snap lock bottom custom toy boxes

This design is similar to reverse tuck end boxes, however the bottom will be assembled differently and more firmly. With this structure, custom toy packaging design is designed for heavier toys but remains easy to assemble.

Toy manufacturers often use this package toys style for mid-size items such as:

Large building sets
Toy cars
Doll sets, cooking utensils for girls
Construction sets, tools for boys

Folding paper box with window

Nothing excites kids more than seeing the toy before opening the box. Therefore, a folding custom toy boxes with a transparent window can deliver that experience.

This toy packaging designs work well for dolls, cars, or collectibles, where the visual appeal drives sales. With this design, toy packaging becomes part of the play experience even before purchase.

Blister pack custom toy packaging design

Blister packs remain popular for small items such as action figures, miniature cars, or accessories. In addition, this type of toy packaging designs is very popular with retail supermarkets because of its ability to hang on retail shelves and save space.

In addition, the toy packaging is designed with a plastic cover that makes easier to see the product, which will help stimulate shopping behavior and increase profits.

>>> Paper box and what you do not know

Which materials should use for toy packaging boxes?

The right material ensures durability, cost-effectiveness, and environmental responsibility.

Cardboard

Cardboard is lightweight yet sturdy. It also offers quality printing, good ink adhesion, and a affordable price. This makes it an ideal material for custom printed toy packaging boxes.

Corrugated board

Carton packaging provides superior durability for heavy or fragile toys thanks to its strong multi-layer structure. For that reason, brands selling online often prefer corrugated custom toy boxes for extra protection.

Kraft paper

With the natural brown tones give toys a sustainable and organic feel, this package toys will work well for educational toys, craft kits, and wooden products.

Therefore, brands targeting customers who like minimalism and environmental protection can use kraft paper to produce custom toy packaging design.

>>> 6 types of the most popular printing paper for product packaging

5 basic steps to custom toy packaging design

Creating effective custom printed toy packaging boxes requires planning. The following five steps help brands develop packaging that protects, sells, and builds trust.

Step 1: Define target audience

Kids and parents perceive packaging differently. Children want a custom toy packaging design with bright colors, fun shapes, and windows to preview the toy. On the other hand, parents value the durability and safety of materials for children.

To meet the needs and be in harmony, toy packaging printing units can apply the following methods:

Custom printed toy packaging boxes colors and interfaces based on children's preferences
Use certified environmental protection materials to produce the package toy

Step 2: Choose the right toy packaging designs

Based on the size, weight and type of toy, choose the toy packaging designs model in section 1 to have the right packaging suitable for customer’s needs.

In addition, each type of box has a different level of protection and space for printing brand’s information. Therefore, careful selection will help the brand combine the ability to contain, print and protect the product. From there, it is easy to produce custom toy boxes at a good price.

Step 3: Select materials carefully

Materials not only determine durability but also convey the brand's sustainable message. In addition, when producing toy packaging, safety for children is also a special thing to note.

Therefore, commonly used materials include sturdy cardboard, corrugated and environmentally friendly kraft paper.

In addition, for high-end toys, the finishing layers of custom toy packaging design will often be minimalist but still attractive. Supplier will use effects such as glossy lamination, attractive hologram lamination and gold foil stamping on details.

Step 4: Focus on graphics and printing

As discussed custom toy packaging design will not focus on finishing effects but will invest in eye-catching and informative printing.

Therefore, the requirements and notes to grasp so that the printing step on the package toys surface can maximize its effect in attracting young customers:

Print bright, eye-catching colors and express the brand spirit
Clear and transparent instructions on materials and recommendations
Use safe printing technology such as Offset printing, Flexo, digital printing

Step 5: Test before mass production

A toy packaging designs that look great but fails to protect the toy can damage brand reputation. Therefore, the final testing can prevent costly mistakes.

Brands should request internal tests such as:

Scratch resistance and gloss test
Strength testing, moisture resistance test
Bursting strength and compression tester

>>> 15+ FAQ about ordering gift boxes in Vietnam

How to custom toy packaging design?

Customization turns a simple box into a powerful tool for communicating brand’s image and enhancing the user experience. This is especially important when creating custom toy packaging boxes for children's toys.

Add die-cut windows for package toys

Customizing toy packaging with windows is a smart move for brands. Because this feature will become an advantage to encourage young customers to buy and increase profits.

With custom toy packaging design with a clear window, children will be stimulated to see the toy inside without having to open the box. This makes them excited and want to own it so they can open the toy package.

Use interactive custom toy packaging design

It would be exciting if toy packaging could double as an interactive toy after opening.

For example, custom toy packaging with hidden compartments, reusable features, or print interactive QR codes, AR codes. These creative toy packaging designs make the box part of the fun.

>>> Packaging design trend should not miss

Personalize when printing custom toy boxes

Personalized custom printed toy packaging boxes strengthen consumer engagement. Therefore, brands can add names, seasonal themes, or special promotions

In addition, when printing custom toy packaging boxes in large quantities, customers can save costs and get good prices.

Why does custom toy packaging matter a lot?

Toy packaging is not just a container. Custom toy packaging design is also a sales tool, a good shield to protect and a very effective brand ambassador. Therefore, brands investing in effective package toys will bring practical benefits.

First impression – Packaging design influences buying decisions instantly.
Protection – Toys must arrive undamaged, especially for online sales.
Brand identity – Custom graphics create recognition and loyalty.
Information – Safety labels, instructions, and age guidance build trust.
Sustainability – Eco-friendly custom toy packaging appeals to modern parents.

Place to buy quality kids toy packaging boxes

For brands planning large-scale launches, working with an OEM/ODM paper packaging factory is the best solution. The paper packaging manufacturer specialize in mass production of custom toy packaging design will ensure consistent quality and timely delivery.

Besides, other benefits can be mentioned when partnering with professional packaging factories include:

Competitive pricing at scale

Factories with advanced machinery and automation can produce high-volume toy packaging at low unit costs.

OEM/ODM services

From structural design to custom printing, factories provide end-to-end solutions that align with your brand vision.

Export certifications

Reputable suppliers can meet international compliance standards. Many hold certifications for producing package toys used by global brands such as Disney, LEGO, or Hasbro...

Experience in toy packaging

Specialized factories understand toy industry regulations, child-safety labeling, and market trends, helping custom toy boxes meet both retail and e-commerce requirements.

By sourcing from a certified OEM/ODM custom toy packaging manufacturer, toy brands not only gain cost efficiency but also assurance that their products meet the strictest export and retail standards worldwide.

In 2025, toy packaging designs is more than a protective shell. It shapes brand identity, enhances customer experience, and drives sales. From choosing the right box type to selecting eco-friendly materials, every decision matters.

Therefore, businesses that invest in custom toy packaging design not only protect their products but also win consumer trust. Start designing your package toys with Khang Thanh today, and turn every toy into a memorable unboxing moment.

KHANG THANH - HOUSE OF PACKAGING
Tel: (+84) 77 8878 222
Email: info@khangthanh.com