5 Ways to make rigid box packaging your marketing tool
5 Ways to make rigid box packaging your marketing tool
Rigid box packaging is becoming a powerful marketing weapon. The smartest brands are using luxury rigid boxes to tell stories, create moments, and convert buyers.
So what are brands doing to turn a simple paper box into a powerful marketing tool? Today’s article will suggest the answer.
So what are brands doing to turn a simple paper box into a powerful marketing tool? Today’s article will suggest the answer.
1. Custom your own rigid boxes packaging
Packaging is the first physical point of contact between a brand and its customers. Therefore, custom rigid boxes is an effective way to help customers instantly recognize your brand on the shelf.
In addition, rigid box packaging can be expressed through key details that allow brands to proactively control the first impression.
In addition, rigid box packaging can be expressed through key details that allow brands to proactively control the first impression.
- Logo and typography: Express your brand identity by being consistent in your fonts and logos across all designs of luxury rigid boxes
- Color and finishing effects: Match your brand color palette and use finishes such as matte lamination, spot UV, embossing or foil stamping to enhance the look
- Box shape: Use box shapes that match your brand personality and define your product
2. Create a sensory unboxing experience
Tactile packaging plays a major role in creating an emotional connection. This can come from the feeling of touching the effect on the luxury boxes packaging. Or from the excitement of receiving a uniquely shaped gift box.
These emotions can come from combining the following steps:
These emotions can come from combining the following steps:
- Material texture: Choose special papers such as art paper, embossed or fancy holographic effect
- Opening mechanism: Magnetic closure, ribbon handle or slide-out drawer can add an element of surprise
- Multi-sensory branding: Adding AR Code to display 3D content directly on mobile devices
A compelling unboxing experience increases the chances of customers sharing your product on social media, turning your packaging into an effective viral marketing tool.
3. Brand story rigid packaging boxess
Today's consumers love connection. Therefore, sharing a brand story through a rigid box makes the packaging not just a box but also a "storyteller".
The content should be told on the packaging to keep the luxury boxes simple and effective:
The content should be told on the packaging to keep the luxury boxes simple and effective:
- Core message: Including quotes, stories about the origin of the product or the production process
- Campaign story: Seasonal rigid box packaging should be applied to convey a unique and never-before-published story
- Storytelling packaging: You can print the rigid box with the story of the people behind the product, or the story of the benefits of using it
Sharing the story adds emotional depth. In addition, when expressed through luxury rigid boxes, it will enhance the perceived value and create a deeper relationship between customers and the brand.
>>> Custom rigid boxes manufacturing process in Vietnam
4. Custom rigid boxes design for retail impact
Retail shelves are crowded and customers often decide what to buy in seconds. So the visual and structural design of your rigid packaging boxes needs to make a bold, immediate statement. Well-designed luxury boxes will protect product and helps sell it.
So how do you make an impact with your packaging? Custom rigid boxes can be a sales person:
So how do you make an impact with your packaging? Custom rigid boxes can be a sales person:
- Attractive, compelling design: Unique custom box shapes, branded graphics, and attention-grabbing finishes
- Visual consistency: Ensure your packaging design is consistent with your brand identity across advertising, website, and in-store
- Display integration: Design with engaging display in mind. Brands can look to heart-shaped boxes, double-opening rigid boxes, and window rigid boxes
5. Use a luxury boxes packaging to identify the product inside as premium
High-end products deserve to be presented as premium, and custom rigid boxes plays an important role in setting customer expectations. When looking at a luxury box, customers will immediately perceive the product inside as a luxury high-end line. This benefit will be easy and direct for brands to position the image.
In particular, without trying to add many patterns to make the rigid box high-end, brands can apply the following 5 easy ways:
In particular, without trying to add many patterns to make the rigid box high-end, brands can apply the following 5 easy ways:
- Offset printing and glossy lamination to create effects
- Use embossing and debossing techniques for minimalist rigid boxes packaging
- Unique opening and closing mechanisms such as rigid box book shaped, double-sided boxes, magnetic or pull-out boxes
- 3D custom box lids
- Highlight small details with gold and silver UV coating
Why should choose rigid box packaging as marketing tool?
When your goal is to deliver elegance to high-end clients, luxury rigid boxes are the gold standard. Because luxury boxes packaging has ability to maintain the perception of premium products in the minds of customers.
In addition, for high-end product lines that require high standards in protection, only rigid boxes can fully meet the requirements.
Industries that should use rigid box packaging as a marketing tool:
In addition, for high-end product lines that require high standards in protection, only rigid boxes can fully meet the requirements.
Industries that should use rigid box packaging as a marketing tool:
- High-end cosmetic packaging
- Electronics
- Rigid wine boxes
- Rigid jewelry boxes
Tips for elevating rigid boxes packaging
Your brand already has the custom box design, so it’s time to upgrade packaging through small but effective details.
- Use high-quality paper:
Premium paper sets the tone for quality. Choose textured, soft, or eco-friendly paper based on brands tactile desires and expectations.
- Add tactile embossing:
Embossing creates a surface that feels deep to the touch, creating an overall look that’s both elegant and memorable. Sophisticated rigid box packaging encourages customers to physically interact.
- Apply spot UV to key details:
Spot UV highlights key details with a charming effect. When applied effectively, the effect draws attention to important details that the brand intends to highlight.
- Incorporate a shaped tray:
A well-designed inner tray not only protects the product but also reinforces the overall neat and tidy feel.
- Use multi-layer cardboard to create a 3D effect:
The multi-layer cardboard structure adds depth to the custom rigid boxes. This gives a premium architectural look and breathes life into the packaging when it comes to the customer.
Let rigid boxes packaging becomes effective marketing tool
Physical packaging is an indirect means of meeting between brands and consumers. Rigid box packaging allows brands to connect emotionally, tell their stories and leave a lasting impression in the minds of customers.
Therefore, when invested effectively and intelligently, luxury boxes packaging can become a marketing tool that brings practical profits.
Therefore, when invested effectively and intelligently, luxury boxes packaging can become a marketing tool that brings practical profits.
Now you know what the top brands are doing differently through this article. Brands don’t just invest in products, they make powerful presentations through luxury boxes packaging.
Don’t let your competitors overwhelm with a first impression. Contact Khang Thanh today for a free quote and discover how rigid box packaging solutions can become a powerful sales tool.
KHANG THANH – HOUSE OF PACKAGING
Tel: +84 (0) 77 8878 222
Email: info@khangthanh.com